WORK HISTORY
Dec 2023 - Present
Design Specialist
Ericsson India
As a Design Specialist and Visual Communicator, I work across the complete user-centered design lifecycle, from research, analysis, and ideation to wireframing, visual design, prototyping, usability testing, and implementation. I design intuitive, accessible, and responsive web and mobile interfaces while creating user journeys through prototypes, wireframes, and storyboards. I collaborate closely with cross-functional teams and stakeholders to translate business requirements into impactful digital experiences that align with both user needs and brand objectives. My work also includes designing internal products such as intranet platforms, order management tools, and enterprise interface revamps. I leverage AI-powered creative tools including Adobe Firefly, Midjourney, Google Gemini, Claude, Seedance, Google Nano Banana, Magnific, ChatGPT, and Veo 3 to accelerate concept development, visual ideation, storyboarding, and digital asset creation, integrating AI seamlessly into the design workflow to improve creativity, productivity, and efficiency. Proficient in Figma, Adobe Illustrator, and hand sketching, I extensively utilize design systems, reusable components, and Figma plugins to maintain consistency and streamline collaboration. Additionally, I have partnered with Brand teams to refine visual identity systems by developing comprehensive color guidelines, enhancing design assets, and applying design thinking principles to create intuitive user interfaces that strengthen brand consistency across digital products.
Nov 2020 - Dec 2023
Senior Designer
Mercer | Mettl
As a dedicated UI/UX and graphic designer in this organisation, I've honed my skills in a variety of creative fields, from website and illustration design to social media content, e-books, digital campaigns, events, paid ads, storyboards and presentations. With a keen eye for visual aesthetics and a deep understanding of user experience principles, I strive to create visually compelling and intuitive designs that enhance the overall user journey. My ability to work effectively with cross-functional teams and adapt to evolving project requirements has consistently resulted in successful and effective design solutions.
Jul 2018 - Nov 2020
Graphic Designer
Square Yards
As the Graphic Designer at a Real Estate company, through close collaboration with the marketing and sales teams, I develop innovative marketing campaigns, employing both digital and print mediums to engage prospective buyers and investors. By applying my expertise in layout design, typography, color theory, and composition, I produce visually captivating brochures, flyers, advertisements, social media graphics, and website elements.
Jul 2017 - Jun 2018
Trainee Graphic Designer
APS Placement Services
I assisted senior designers in creating various marketing materials, including brochures, flyers, and social media graphics, contributed to brainstorming sessions, and provided creative input for design projects.
EDUCATION
2014
Bachelor of Science
Bundelkhand University | Uttar Pradesh
2011
Higher Secondary
St. Mary’s Inter College, Mauranipur
2009
High School
St. Mary’s Inter College, Mauranipur
Design Skills
Adobe Illustrator
Adobe XD
Adobe Photoshop
Adobe InDesign
Figma
Sketch
After Effects
Certificates
Diploma in Fine Arts
National Institute of Fine Arts, Gurugram
2018
User Experience: The Beginner’s Guide
Interaction Design Foundation (IxDF)
Credential ID: 22042-2019-78465
Design for the 21st century
with Don Norman
Interaction Design Foundation (IxDF)
Credential ID: 144416-2023-848959
Accessibility: How to Design for All
Interaction Design Foundation (IxDF)
Credential ID: 144416-2023-850952s